Frequently Asked Questions

FAQ Wedding Video Production

FAQ Wedding Video Production

Will The Filming Get In The Way Of The Wedding?

We will try to be as discreet as possible and hopefully, you’ll forget we’re even there. In some cases, we may provide a small amount of direction during the course of your day (in much the same way the photographer would).  The nature of our films means we want you to behave naturally, so we can blend into the background and capture those special moments when you least expect it.

 

Why Are Your Wedding Films Short In Length When You Will Be At Our Wedding For 10 Hours?

Our main goal as wedding cinematographers is to make you a wedding film that everyone can watch and find engaging and entertaining. The days of the long-form wedding videography that last 2-3 hours are over.  Very, very few people want to sit down and watch something that drags out for that long.  Young stylish new couples want their wedding film to share similarities and conventions that are commonly seen in movies.  We still do include the “Documentary Film” of your wedding day and events surrounding that special day which can last between 2-5 hours depending on your events and ceremonies, but most friends and family don’t want to watch that full film due to it being so lengthy.  That is why we also offer the 3-7 minute ‘Highlight Film” that includes bits and pieces of all events and ceremonies.  That is much easier to show to others quickly and even when they are on the go, they can take a few minutes to watch it.

 

What Is A Short Form Wedding Film – “Highlights”?

Although there is no official standard, the generally accepted rule of thumb for a short form is between 3-10 minutes in length. The first thing you will probably notice when viewing a short form wedding video is that events don’t always occur in chronological order. That’s not to say, however, that it doesn’t flow. In fact, most times it can have a very concise flow. The reason being is that couples trust our creative instincts, which in turn allows us to tell a more compelling story by shifting around certain moments. This is known as “time-shifting.” The ultimate goal of the short form film is to harness the overall emotion of the day and to tell a story that’s engaging, fun, and honest.  This type of film is commonly referred to as “Highlights”.

FAQ Corporate Video Production

FAQ Corporate Video Production

How much time does it take to shoot a corporate video?

While there are many factors that can influence the timeline for the production of a corporate video, we do have a standard process that allows us the time needed to be thorough in our pre-production, shooting, and post production.   We do one-to-two-day shoots, unless it’s a special event with live coverage, like a conference.  A shoot day lasts 8-10 hours, and we can do almost anything within that time frame, from interviews, product shots, tutorials, webinars, and testimonials.  Our productions go very smoothly, because we’ve hired film and video professionals for our crews to film the best possible video content. When we’re done filming, the raw video goes into our full-service, post-production bay and gets edited, scored, and sweetened by our team of editors.  This process takes anywhere from eight to twelve weeks, depending on the scope of the project.

 

How long does it take to produce a video?

Determining timelines for your video production is affected by a number of logistical and creative factors. Sometimes, getting access to a particular location, or to personnel who are being featured in the video will affect your timeline. Other times, the creation of special effects, specific editorial sequences or accessing and licensing stock footage will dictate timelines. Travel becomes another factor. There’s really no safe template to follow as each project brings it’s own set of unique variables. But in general, we like to allow for 6-8 weeks to complete a project. Of course, we’ve turned around videos in much shorter (and much longer) timelines depending on the situation.

 

Why is corporate video production important?

The best way to convince you why video production is important is to show you the stats.

The reports are pretty long, so let’s just focus on the highlights.

  • 86% of businesses use video as a marketing tool.
  • 92% of marketers think videos are essential for their marketing strategy.
  • 87% of marketers swore videos increased their traffic.
  • 81% of marketers said video boosted their sales.
  • 96% of people watch explainer videos to learn more about a product or service.
  • On average, 80% of people have been convinced to buy a physical product or a digital service after watching a video.

 

 

How Do We Plan A Great Corporate Video?

Corporate videos are a powerful and engaging communication tool. They are highly effective for a company to promote their products and services, or simply to tell their brand story.

But what makes a corporate video successful?  You can’t just decide on this medium because it’s what everyone else is doing. There needs to be a clear plan in place, with definitive objectives and goals. Like any other part of your content marketing strategy, this shouldn’t just be done on a whim. To ensure you have outlined the fundamentals of your corporate video, you need to create a video brief. This golden document keeps your entire project on track and ensures the final product achieves what you set out to do. Regardless of whether you’re aiming to raise brand awareness, or communicate with stakeholders, your video should serve a purpose. If you need help creating your video brief, then check out our other posts, which runs you through the process step-by-step. After all, you’re dedicating valuable time, money, and resources to this, so is it not worth taking some time to plan and get it right?

 

How long will it take to complete the project?

Again, this very much depends upon the video project itself. Typically, social media and promotional video content can usually be turned around within 3-4 weeks.  Longer form content will undoubtedly take longer to complete. The time frame for videos of that caliber will vary completely depending upon the scope of the project.

 

 

How Do You Record Sound?

We use professional standard sound recording equipment to assure your vows and speeches are clear to hear with no unwanted distractions. We believe sound is just as important, if not more important than the visuals when it comes to filming your wedding day. In order to capture the clear sound of your vows and speeches, we use a combination of onboard microphones attached to our cameras and what is also known as lavaliere microphones connected to a small recording device. This can be placed discreetly in the groom’s pocket for the ceremony. As long as the bride, groom, and marriage officiant are placed in close distance of one another, the mic placed on the groom will pick up all dialogue. In some cases, we may ask to mic up the marriage officiant also. We will use this same method when recording the speeches at your reception.